Amazon has released a powerful and amazing self-service advertising service through Amazon Marketing Services. It allows you to create an ad that may be presented at the top of outcomes from a search on Amazon.com. Imagine tens of millions of searches across Amazon. If you are selling a new cheese you want to promote and someone searches for “Swiss Cheese” your advertisement can appear letting people find your product. They click the advertisement and it goes to your Brand Store or a search page of your cheeses, and they buy your amazing new Swiss cheese. Listed here are ten Pro Tips to help you get started with Amazon Sponsored Search ads.
1) Don’t expect miracles unless you have something miraculous: Don’t expect slow moving products with low national need to gain greatly from this type of advertising. Do expect this advertising tool to work wonders when you have an unique story or benefit
2) Do all the fundamentals right: Great copy, great images, and a have reviews in place. Once people click into your detail page they'll desire to be convinced of your product unique benefits, and exactly how it has impacted the lives of previous purchasers.
3) Make yes your Brand Store rocks: Develop a great hero image, use video or highlight a product that is specific. Use the merchandising widgets to create groupings of products with similar tag lines to your advertising.
4) Tune your logo: You shall place a logo on your own advertisement that will show up as a 150 X 150 pixel image on a phone. Make sure that it is compelling and fits your ad campaign.
5) Make your ad appropriate: Develop an advertising phrase that resonates with the customer that will click on the keywords which you have selected for the ad.
6) Research your keywords: Check advised phrases that pop up when searching in Amazon.com categories. Re-use Google search terms with successful results. Other tools such as Amazon Retail Analytics Premium are great for definitive research. Use suggested keywords. Bid on top of keywords to start so you are able to measure performance, then tune the costs later. Its all adjustable in the advertising.
7) Monitor your ad: Test Keywords and monitor them daily at first to watch for failures, or large costs.
8) Be an advertising scientist: Test first with $100 and try it before you do big spends. Expect some failure and learn from it to optimize your ads. Test your Logo. Test your Advertising tag line. Compare performance between advertisements and let you are told by the data which one to invest in.
9) Change is the sole constant: observe that you might be in an environment that changes all the time. What you know now may no longer be correct or relevant as Amazon advertising evolves. Amazon has big plans for search ads and will likely be adding features that are new.
10) Watch the metrics: Understand what they are. Impressions, detail page views, and click throughs all have different, very important definitions. Your objective is an efficient spend return that is versus.
Creating Amazon sponsored search ads can be effortless. Doing effective sponsored search advertising involves planning, coordination, measurement and testing of success. If it all seems daunting, consider reaching out to someone to help navigate you through the process a few times