Small Business marketing using Instagram
Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and it has fast become a very popular media that are social. Instagram was originally developed so that people could use different filters to photographs them to easily upload and share these photos with friends (or account followers) using the Instagram application that they had taken on their mobile phones and would allow. Recently video clip ended up being introduced to Instagram it can be uploaded, now but Instagram video clips are limited to between 3 to 15 moments long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users worldwide.
Roughly 70 million pictures are uploaded per day.
The account is 'free' to set up so are there low barriers to entry.
It is a medium that allows for simple sharing of content 24 hours a day. What kind of success have companies achieved utilizing Instagram?
Businesses such as for instance Levis, L'oreal and hundreds of others have had the oppertunity to utilize the tool to: To boost awareness of their products and services.
To increase brand recognition.
To display their community and pro bono work to motivate and attract potential customers to engage using their product, solution or brand.
Run successful promotions, tournaments and giveaways.
Small Business advertising and marketing success with Instagram
Instagram generally seems to be particularly popular with product based businesses because of its visual nature. Many companies that are product based such as clothing, jewellery, make up or even food based company have achieved success using Instagram. That is as the application permits for photos to be posted and shared of people either wearing or using these items. As an example, a food maker might post pictures of someone cooking with, sharing a meal, or friends that are entertaining their food products. This success is not exclusive to big brands as many small enterprises are able to leverage the effectiveness of Instagram to engage their clients. As an example, Melbourne based café The Kettle Black had over 45,800 supporters in March 2016 they have achieved this through making use of attractive photographs of the food and images of cafe meals that Instagram users would be interested in, as well as using hashtags that foodies, food bloggers as well as other Instagram users would be interested in or search for.
Bloggers, social networking movie stars and news personalities have amassed a loyal after online with hundreds and sometimes a huge number of people following their Instagram accounts. This 'influencer' group ensures that you can find a few eyeballs here ready to see your service or product. The audience has already been built for you personally. The engagement was already created and tapping into this by getting your product uploaded onto their Instagram feed or showcased by a blogger or popular Instagram account holder will help you to grow your audience more quickly. Consequently taking the time and energy to recognize key 'influencers' in your industry and how you can tap into that is crucial.
Hashtags - What are they?
Just how can they be used to increase business exposure?
I suggest that if you're interested in getting onto Instagram you may spend a while up front doing all of your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload. To generate a hashtag you should utilize the # symbol in front of the label then add a keyword or keywords that are several spaces after the hash symbol. For example, you might post an item image of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may possibly currently know about hashtags if you are not take a look online to see some examples of how they are being used as they are also popular on Twitter but. the hashtag would be to tag your photo to a subject or topic category that is 'searchable' or 'popular' on Instagram.
No spaces in your hashtags
No special characters can be used in your hashtags E.g.!@$&
Instagram includes a search that is powerful so if posts are set to 'public' you are able to use hashtags to tag your photos and videos so your content becomes better to search and becomes more accessible to the public. This means whenever some one runs a search and is exploring that 'search term' your content can be discovered which leads to more people discovering about your company or brand.
Some hashtags are very popular so it is important to recognize those that are many appropriate to your industry. Desire to of this game is actually to get people talking, liking, following and sharing your content. Hashtags assistance to get the word out if utilized efficiently so take the time to find out how to use these to obtain top out of your content.