Then you've probably heard the term "the money is in the list" if you've been marketing online even for a little while,. And you know what?... That declaration is 100% true.
At the end of the day, in the event that you discover ways to drive traffic and get leads... then you can certainly build your own email list.
But how do you pull sales and commission from your list?
There's a multitude of means you can profit... even from a list that is small. But today i am going to cover every top marketer's unfair advantage - having a funnel that is good.
Now chances are you're a newbie marketer if you're reading this so I'll keep things as basic as possible. My goal is to give you the concept that is general outline the four critical parts to a solid sales funnel.
Part #1. The Lead Magnet.
In order to increase your optin rate, you're going to want a Lead Magnet. a bribe. In other words, you're giving away something for free to your website visitors in exchange for his or her email. A good Lead Magnet can be a free video clip, a free MP3, a totally free report, a PDF download, a free webinar, a free coaching session, etc. Basically, it could be something that your customers would want to consider.
For example, if your target market is Network Marketers, you could share a video that is freeor video series) that teaches how to sponsor more folks.
If your target audience is athletes, you could give away a report that is free how to be stronger and faster including what workouts to do and how to eat.
When your target market is individuals looking to lose fat, then maybe you could give away a free consultation or coaching session where you talk about what you did to lose excess weight and just what they ought to change in their lifestyle to have healthy.
You are thought by me get the drift. They key is your Lead Magnet has become relevant to your target market so that you have subscribers that are actually interested in what it is your providing.
Keep in mind that you could have to test two or three Lead that is different magnets see which converts the most readily useful. Often your second or third Lead Magnet will work better than your first one.
Part #2. The SLO, or Self Liquidating Offer.
The SLO is a critical component of your funnel. The SLO is an item service or product you offer to your list that is relatively affordable. It could be a report, or a download, or a webinar. Or it could even be a product that is affiliate digital product that you are promoting. The key is that the purchase price point has to be tiny.
Maybe your SLO is a $7 Report. Maybe it's a paid webinar you do for your list for $17 or $27. Or maybe it's an eBook that you are selling that costs $47. The idea is it is very affordable and filled with value.
Now it's important that you understand the true purpose of this SLO. The point is never to make a profit. The purpose is to simply identify who are the buyers on your list. If you're advanced, you might want to segment the buyers on your list, so you could market in their mind consequently.
As a business owner, you have to keep greater photo in mind. It's OK to not turn a profit from your SLO because you'll make money later whenever you start promoting your Core Product.
#3. Your Core Product.
Your Core Product is the main thing you're selling. It could be a product you created. Maybe it's a product you're an affiliate for. It could be a service. Or it may even be your Network Marketing Opportunity.
Selling your Core Product is where you'll start to turn a profit and start to build really your online business and income. My recommendation is that you begin to do your webinars that are own sell your core product. Webinars have long been the staple for top marketers to sell online. You could engage your prospects and do a Q&A even session if need be.
It's important to understand that your particular Core Product will require exposures that are several people start purchasing or joining. It takes about 7-12 exposures to your offer until people take action so just be consistent and keep value that is providing.
no. 4. The Profit Maximizer (or Profit Multiplier)
This is where in actuality the top marketers start to separate themselves from the small time players. A Profit Maximizer is essentially a High Ticket product or program you offer your list. Typically, it something that can generate $1000, $3000, or $5,000 commissions. I've even seen some High Ticket programs that pay out most of the way up to $50,000 commissions.
Now why is a Profit Maximizer critical to your business? Because it give you a much bigger budget to do paid traffic. Make no error about it, in the event that you want to get big you'll have to do paid traffic at some point. If you're able to make $1000 or $3000 for making a High Ticket sale, you might turn around and put that money into traffic. This is one way the big marketers that are online their business. Retain in mind, that you shall not make a ton of sale with your Profit Maximizer. But you don't have to. With one High Ticket sale, you could make more than you'd make making 10 or 20 sales with your Core Product.
Listed here is what you need to around wrap your head. It isn't that hard to offer High Ticket products online. Sure it is going to require more effort than making a smaller sale... but it won't be fairly harder.
For instance, let's imagine you're attempting to sell a product that pays you a $100 payment. And then let us say a High is had by you Ticket offer pays you a $1000 commission. Now you may work 2 or 3 times harder to close that High Ticket sale, but you won't work 10 times harder... but yet you will make 10 times more money.
Another tip that will help you to get more High Ticket sales is getting in the phone with individuals. For instance, you could let people schedule a phone meeting or Skype chat with you in your e-mails. Then as soon as you're regarding the phone, you can respond to questions they may have or give your pitch on why they should buy your product. I have found that people won't spend bigger bucks unless they could get on the phone with you.
So there it is had by you... The four parts to a professional sales that are online.